ANTONIO FACCO (Italy) Antonio Facco is an Italian designer who was born in Milan in 1991. Since the beginning he has always paid great attention towards the evolution of contemporary design and communication. Through the analysis of new generations’ behavior and habits he draws hints and inspiration for his own researches and projects. This way, the creation and development of his work is never obvious but synthesis of a process of sensitive research integrated with the study of the new information and production systems. His studio in Milan has a multidisciplinary approach towards the creative project. By developing proposals and imaginations for different sectors, such as interior, product, graphics and photography, he has the possibility of proposing diversified but coherent projects, performers of the same research. Antonio is convinced that for the definition of a contemporary aesthetic and necessity, it is essential to conceive a product not only as the mere result of the project but to define it simultaneously within a multidisciplinary scenario where the product lives. In addition, there is the continuous need to investigate and design realities that lead the human being to identify oneself with the proposed creative image. Antonio Facco is 26 years old and has already collaborated with many architects, designers and companies of international fame, such as Antolini, Bolon, Cappellini, AgustaWestland, Mohm, creating setting up and exhibiting in the main design districts all over the world. A very important collaboration for Antonio Facco is with Giulio Cappellini, famous art director, recognized trendsetter and international talent scout. Giulio Cappellini, after scouting the young designer, nowadays describes him as follows: “one of the most interesting representatives of the new trend of Italian design and new emerging talent”. In addition to the design of some products for the Cappellini’s collection, Antonio collaborates with the artistic direction for projects of setting up and communication.