The name Oblure is a union between the words object and allure, which is the core of the brand – to make alluring objects. Oblure was founded in Gothenburg, Sweden with the desire to make innovative products that add something new to the field of lighting. With our roots in the Scandinavian design tradition we love the simplistic, minimalistic and functional – but we wanted something more. Therefore, we work with international designers with the aim to build a collection with a lot of character and innovative elements that surprise and intrigue the beholder. Our vision is to curate the original, bold and beautiful.